You already know about WordPress flexibility and the huge usefulness of it. You can do whatever you want, from creating a page to getting it prepared with all the different options and features to make it better and more organized. So, it probably won’t surprise you, that you can build up your own, personal brand with the help of WordPress.
To start, you should know what personal branding is itself. It’s the practice of people marketing themselves and their careers as brands. This is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. The relationship between brands and consumers should be constantly made and remade. This continuous process creates a demonstration of the ambivalence in brand cultures. Same logic refers to personal brands- there is a constant desire for a reinforcement of the self-brand.
Personal branding can be needed by anyone, from a simple student to a huge business owner. This is an information era, and anyone can Google your name and learn a lot more about you than you can imagine. You can market yourself on the internet having a personal brand.
Personal branding helps you to earn trust of your consumers. You can also make your page followable. You can make friends on the net and get a lot of traffic on your page and become really famous.
Here are some ways to help you build an online brand for yourself that will help you succeed.
First of all, you should create your personal website. It’s super easy to build a website with WordPress. You just need a WordPress hosting service and a domain name.
WordPress recommended hosting companies like Bluehost and Siteground, etc.
Most hosting service providers offer one click WordPress installs. This lets you be up and running with your own WordPress powered website in no time.
If you know how to use Microsoft Word, you already know how to add your own content. WordPress can be expanded with free and pro plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With “plugins” you can add contact forms, subscription forms, image galleries and so on for your website – pretty simple, isn’t it?!
Search for a theme for your website. There are hundreds of themes in WordPress. Choose one of them and install it.
Another important thing is the Email List. You need to build an email list to drive much more traffic and have a much higher user engagement rate than any other platform.
You’ll need a Email list builder plugin, MailChimp is the easiest to use, they have a free version to start with, and it will take you a couple of minutes to make it done.
After, you need to write a content to your website. You should think of your personal website as a curated gallery of your best works, not a repository of everything you’ve ever done. You should think about it this way: If a hiring manager comes to your site and has to weed through a long page of work, he’ll likely feel overwhelmed, click on the first thing on the page, and then ignore the rest. But if you’ve carefully picked out your top examples, you’ll control exactly what he sees.
Your personal website is a great place to share your thoughts and philosophies related to your industry, and a blog is the perfect to do just that. It gives you a space to become a thought leader, connect with more people around the web, and easily update your network on your career news. Plus, it’ll show your writing skills, which is a bonus no matter what your job.
You should add a portfolio afterwards. A portfolio in a personal website is all about promoting you. You are a brand, and your name is a brand name, and no one will know about your brand unless you get it out there; and if you’re a Web designer, developer, writer, gamer or any other type of creative, then it’s essential that you have a good portfolio website.
You may also add testimonials to your website. Testimonials from the people you’ve worked with in the past can be an awesome way to make you look even more impressive, especially if they’re from well-respected professionals in the field. You can use quotes from people you’ve worked with before showing off soft skills that would be hard to demonstrate, to let someone else sing your praises so you don’t have to, or to simply further prove your worth. There are many different testimonials plugins and widgets in WordPress that might help you.
Make your website more social. That means, you should make it shareable, followable, likeable, etc. There are many cool Social plugins in WordPress to help you do that easily. Using these plugins and adding such a feature to your website, you’ll make it more popular. Social Media Builder plugin is just what you need in this case. It’s really the easiest to use of all the rest, besides it has many useful options and many different styles of the social icons you can add.
You can enhance the look of your website by adding image slideshows and photo galleries to your website. For some websites, image galleries are an absolute must. Portfolios are the first to come to mind, but galleries are also useful for blogs, e-commerce sites, and really any site that regularly displays multiple images on a single page. Again, there are many useful plugins to help you add galleries and slides to your website.
The last thing you need to do is to add appointments and consultation. If you’re going to offer professional help and advice to users, then your WordPress site can be used to handle appointments. Many plugins are there to help you with this either, which can help you display calendars, availability, and you can even accept payments right from your own site.
Hope this article was helpful for you, guys, and as a result, you’ll have a cool personal website of yours!