WordPress Trademark Usage Policy. Some Rules You Need To Know

70. WordPress trademark usage policy. Some rules you need to know.

You want to use the WordPress or WordCamp name or logo as part of any project, product, service, domain or company name? You need a permission from the WordPress Foundation!

They will grant permission to use the WordPress name and logo for projects that meet the following criteria:

  • If the primary purpose of your project is to promote the spread and improvement of the WordPress software.
  • If your project is non-commercial in nature.
  • If your project neither promotes nor is associated with entities that currently fail to comply with the GPL license under which WordPress is distributed.

If your project meets these criteria, WordPress will give you permission to use the WordPress name and logo to promote your project in any way you see fit with one exception: Do not use WordPress or WordCamp as part of a domain name. Examples of projects in this category are officially recognized WordCamps or international WordPress communities which are dedicated to the translation and distribution of WordPress in their respective countries.

Use of the WordCamp name and logo is also allowed in the following situations:

  • If you are using the logo on the official site for a WordCamp that has been approved by WordCamp Central.
  • If you are using a graphic provided by a WordCamp to promote the event or the fact that you are attending, speaking, volunteering, or sponsoring the event.

All other WordPress-related businesses or projects may use the WordPress name and logo to refer to and explain their services. But they can’t use them as a part of a product, project, service, domain, or company name . They cannot use them in any way that suggests an affiliation with or endorsement by the WordPress Foundation or the WordPress open source project.


For example, a consulting company can describe its business as “123 Web Services, offering WordPress consulting for small businesses,” . But it can’t call its business “The WordPress Consulting Company.” In the same way, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,”. But it cannot call itself “The WordPress Theme Portal.”

Similarly, it will be OK to use the WordPress or WordCamp logo as part of a page that describes your products or services. But it won’t be OK to use it as part of your company or product logo or branding itself. You are not permitted to use WordPress or WordCamp as part of a top-level domain name under no circumstances!

It’s not allowed the use of the trademark in advertising, including AdSense/AdWords.


It is not the goal of this policy to limit commercial activity around WordPress. It’s just encouraging WordPress-based businesses. Hundreds of them are thriving while in compliance with this policy.

You should know that the abbreviation “WP” is not covered by the WordPress trademarks. So you are free to use it in any way you see fit.

If you have any doubts in the usage of WordPress logo, you can simply contact to the WordPress administration and find it out.

Hope this was helpful guys!

Share this!

Leave a Comment

Your email address will not be published. Required fields are marked *